I recently found out that Sticky Business released on Monday so I decided to skip whatever the hell I was playing for this week and immediately picked up this week’s game so that my wife and I could play it together. This week I try to keep my sticker business alive and my wife runs it straight into the ground. This week is Sticky Business.

Sticky Business is a business sim game from Spellgarden Games and published by Assemble Entertainment. The game was released July 17th for the PC and retails for $10.

You take the role of a young entrepreneur, who has a laptop, a printer, a bunch of shipping boxes, and a want to make stickers. So you do. That’s really it, there is no real story, just make stickers, make people happy and they give you their money.

Sticky Business’s gameplay is pretty easy to learn and explain: Make stickers, sell them, and go buy more resources to make more stickers to make more money. There is a day cycle and every activity takes time, so allocating time is one of the most important skills to have.

Creating stickers is incredibly simple and the most rewarding aspect of Sticky Business. Login to your dumbed-down Procreate app and you are given free rein to choose how to create your own stickers. There are layers, and certain sticker colors can be changed, flipped, and rotated. My wife and I had a blast creating intricate designs (within my ability).

After creating your own stickers, then you move on to printing them. Print on any kind of paper (after you purchase the ability to do so), but make sure that you can fit as many stickers as you can because size matters, and squeezing all usable space out of the 8 x 10 piece of printer paper is crucial.

After creating a sticker, your design is put up on your online store for people to purchase. As the next day arrives there will be orders from fans of your work. Their emails will range from heartfelt to absolutely too much information. Orders pop up with the amounts of each sticker and the player has the choice of how to pack the items. Packing items in Sticky Business is the most fun, hands down. You choose the wrapping paper and the packing materials and when you have played a significant amount of time, the customization items are endless. You can give out little treats alongside extra stickers if you please to make sure that the customer is as happy as possible.

Then you have to take the packages to the post office to end the day.

After the day ends, the game tallies up each and every design that you used and sold to give you experience (likes) that can be used to purchase more designs on the internet. Money is also given for each sale that can be used to buy packing materials treats and printing costs.

RINSE AND REPEAT.

Sticky Business is one of the cutest games. I like the overall look of the game, the sticker designs that you can purchase, and the animations of the printer printing and going to the mailbox. Sticky Business is super colorful and I love everything about its UI.

Sticky Business is a dope video game, though it does not really have an end game or progression for that matter. Sticky Business is at its core a casual, relaxing indie game. When I was feeling creative, I hopped on and designed some stickers, named them funny pun names, and watched people buy them up. The sheer amount of customizing that the player can do is amazing and I love every single design that you can purchase. I wish that the game did not fall into: create, package, ship, buy, go to bed to do it all over again.

The repetition really drained me after about three hours of playing but the grind is keeping my wife entertained.

I recommend Sticky Business because the concept is cute and I love designing and selling my absolute fire stickers so that weird people on the internet can tell me about how the stickers saved their lives.